Focus Vocabulary
1. stereotype
- BrE: /ˈster.i.ə.taɪp/
- AmE: /ˈster.i.ə.taɪp/
Definition: A widely held but oversimplified idea about a group of people.
Easy Explanation: A simple idea that many people believe about a group, but it is often not true or too general.
Example: “Gender stereotypes in media can unconsciously shape expectations about leadership, behaviour, and ability.”

2. assumption
- BrE: /əˈsʌmp.ʃən/
- AmE: /əˈsʌmp.ʃən/
Definition: A belief made without evidence.
Easy Explanation: When someone believes something is true but does not have proof.
Example: “The assumption that women are less ambitious is outdated.”

3. deeply embedded
- BrE: /ˈdiːp.li ɪmˈbed.ɪd/
- AmE: /ˈdiːp.li ɪmˈbed.ɪd/
Definition: Ideas or beliefs that are firmly fixed in society.
Easy Explanation: Strong ideas that many people have believed for a long time.
Example: “Gender expectations are deeply embedded in many education systems.”

4. media-driven
- BrE: /ˈmiː.di.ə ˈdrɪv.ən/
- AmE: /ˈmiː.di.ə ˈdrɪv.ən/
Definition: Ideas shaped strongly by the influence of media.
Easy Explanation: Beliefs or messages that come from TV, internet, and news and affect what people think.
Example: “Many gender stereotypes are media-driven and shaped from childhood.”

5. subconscious bias
- BrE: /ˌsʌbˈkɒn.ʃəs ˈbaɪ.əs/
- AmE: /ˌsʌbˈkɑːn.ʃəs ˈbaɪ.əs/
Definition: Hidden preferences or prejudices people have without realizing it.
Easy Explanation: When people have feelings or ideas that affect their decisions without knowing it.
Example: “Hiring processes often reflect subconscious bias, even when policies appear neutral.”

IELTS Speaking Challenge
Sample Question: Do men and women think differently?
Simple answer: “Yes. Men use logic. Women use feelings.”
Improved answer: “That’s a common stereotype, but in reality, thinking styles vary more by individual than gender. Media often exaggerates these differences, which can reinforce subconscious bias.”
Try this frame:
“While it’s often said that ______, this view is based on ______ rather than evidence.”
IELTS Writing Challenge
Prompt:Some believe gender roles are based on natural ability. Others think they are shaped by society. Discuss both views and give your opinion.
Basic answer:
“Men are better at science and women are better at feelings.”
Improved answer:
“Although some attribute gender differences to biology, many of these beliefs are media-driven stereotypes. Social norms often create deeply embedded expectations that influence both behaviour and opportunity.”
Practice frame:
“Although ______ may seem natural, it is often shaped by ______ and sustained by ______.”
Grammar Focus: Modal Verbs (should / must / can)
Modal verbs help you give opinions and advice clearly.
Examples:
- “People should question stereotypes rather than accept them.”
- “Society must support equality in education and work.”
- “Gender roles can change over time.”
Practice rewrite:
“Some people believe men are better leaders.” → “People should understand leadership is about skills, not gender.”
Rewrite Challenge
Question:
Should schools teach about gender roles and equality?
Your task: Write a 4-sentence paragraph using the words:
- stereotype
- assumption
- media-driven
- subconscious bias
Example:
“Stereotypes about gender come from media-driven messages. Many people have wrong assumptions because of this. Schools should teach about equality to reduce subconscious bias. This will help build a fairer society.”
Final Reflection
You have:
✔️ Learned important words like stereotype, assumption, media-driven, and subconscious bias
✔️ Practiced speaking clearly about gender with frames
✔️ Improved your writing by challenging simple ideas and using academic phrases
✔️ Used modal verbs to express advice and opinions
✔️ Practiced rewriting simple sentences into more thoughtful ones
Now ask yourself:
- What is one new idea you learned about gender roles today?
- How will you use this language to improve your IELTS speaking or writing?
- Which vocabulary word will you remember most?
Remember:
By learning about gender, you’re helping create a fairer world and becoming a stronger, more thoughtful IELTS speaker every day.
